maggio 9, 2016 di QUADRI E DIRIGENTI DEL TURISMO by Alberto Correra
According to a new study, the most efficient way to find the best Airbnb hosts is to count user reviews. The study took a sample of 20% of U.S. activity – about 430,000 listings and nearly six million bookings – to create its market snapshot. Key findings include:
- The top 1% of Airbnb hosts significantly outperform the bottom 99% by earning 19% of the overall rental revenue.
- As the rating of a listing goes up, so does its overall rental revenue.
- Top 1% of hosts make 19% of the overall bookings revenue while owning 8% of the listings.
- Only 7 out of every 1000 hosts have 10+ units and only 1 in 1000 hosts have 40+ units.
- Superhosts on average make almost twice that of a regular host, but own the same number of listings as regular hosts.
- Most listings (3 out of every 4 listing) earn modest total rental revenues of approximately $10K or less in a year.
- Most hosts (8 out of every 10 hosts) have just 1 listing and earn a very modest extra income from hosting on Airbnb.
- The number of reviews a listing has is a significant indicator of its occupancy rate. Even 1-3 star rated listings outperform unrated listings.
Sourced through Scoop.it from: skift.com