Travel brands are missing out on Snapchat

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aprile 26, 2016 di QUADRI E DIRIGENTI DEL TURISMO by Alberto Correra

With 100 million active users and seven billion daily video views Snapchat is already seen as a maturing platform by several brands from television networks to lifestyle publications. So far travel brands haven’t taken the bait. Considering 45% of Snapchat’s users are aged 18 to 24 years old, the highest percentage for that age bracket compared to any social networking according to ComScore, maybe brands are wary of spending time and money with an age demographic that won’t convert to a lot of bookings. Instagram and Facebook’s user demographics are more distributed in comparison; 23% of Instagram’s users are in the 18 to 24-year-old group and 26% are between 25-34 years old, while for Facebook, 18% of users are 18 to 24 years old, 22% are 25 to 34 years old, and 19% are 35 to 44 years old. Some brands though see an opportunity in introducing themselves to these younger audiences and integrating their stories into those of Snapchat influencers they work with, even without an immediate expectation for bookings. Find out more.

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