Independent European Hotels are sleepwalking into an era of increased OTA dependency

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febbraio 9, 2016 di QUADRI E DIRIGENTI DEL TURISMO by Alberto Correra

For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which then became online.  From the days of GTA (Gulliver Travel Associates) who were all dominant in the early days to now where booking.com has to some extent replaced GTA as…

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